Skinner wrote the book Verbal Behavior in 1957. It offers an analytic tool based upon the principles of operant behavior involving communication and language. Although the book offers no data or how-to section many people claim to offer an approach based upon verbal behavior. In this 2 hour talk, we will question whether the strategies of such approaches reflect the contents of the book. We will suggest that a review of multiple controlled verbal operants can lead to the creation of new lessons. Additionally, several controversial topics including stimulus vs. topographical distinctions, attributes, autoclitics, using tacts or intraverbals using picture-based systems, and other issues based upon both the analysis within the book and logic will be reviewed.

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